This teaches the student on how to:
- Review e-commerce business operations and enhance current business model.
- Develop a digital marketing campaign and implement it.
- Improve website usability and speed.
- Improve tracking parameters, and monitor conversion.
For the hands-on project, the student is tasked to calibrate an e-commerce site business model.
Design and run a digital marketing campaign with revenue-driven conversion target.
The overall performance of the e-commerce marketing and operations during the time frame allotted shall serve as basis for grading.
(For digital marketing beginners, refer to the Digital Influencer Boot Camp to get started.)
All students will have access to this e-learning system where lecture videos, assignments, projects are posted.