Entrepreneurs are recognizing the growing opportunities of putting up an online business. However, very few e-commerce entrepreneurs today can help in business model development, customer needs analysis, site build-up, content creation, branding, and revenue generated-measured digital marketing initiatives. Come up with new and inspiring ideas to push entrepreneurs and individuals to use e-commerce, digital marketing tools, and tap its potential to reach business objectives and bottom line.
Entrepreneurs, retailers, marketing practitioners, web developers, Internet marketers, content providers, brand managers and everyone involved in selling products or services.
Module 1: E-Commerce Site Launch
This teaches the student on how to:
Develop a business model, project plan, financial plan, and business registration process.