E-Commerce Marketing and Operations

In this video lesson series, Janette Toral discussed:

  • Review e-commerce business operations and enhance current business model.
  • Develop a digital marketing campaign and implement it.
  • Improve website usability and speed.
  • Improve tracking parameters, and monitor conversion.


Creating new innovation through lateral marketing

For the hands-on project, the student is tasked submit:

  1.  Submit improvement of an e-commerce site business model.
  2. Design and run a digital marketing campaign with revenue-driven conversion target.

For inquiries about this lesson, contact Janette Toral by sending her a private message via Facebook.