Lessons
Related Courses
Free
Free
After more than year, we are making this 2013 TRIAL of our “E-Commerce Entrepreneur Program” available for free. The lessons gained prompted us to improve and was used as inputs in the now available 11-module “Certified E-Commerce Specialist, Entrepreneur, and Professional Program“.
Entrepreneurs are recognizing the growing opportunities of putting up an online business. However, very few e-commerce entrepreneurs today can help in business model development, customer needs analysis, site build-up, content creation, branding, and revenue generated-measured digital marketing initiatives. Come up with new and inspiring ideas to push entrepreneurs and individuals to use e-commerce, digital marketing tools, and tap its potential to reach business objectives and bottom line.
Target Audience
Entrepreneurs, retailers, marketing practitioners, web developers, Internet marketers, content providers, brand managers and everyone involved in selling products or services.
Module 1: E-Commerce Site Launch
This teaches the student on how to:
- Develop a business model, project plan, financial plan, and business registration process.
- Content build-up (products, services, suppliers, partners, policies)
- Platform build-up (e-commerce system, payment integration, logistics, distribution)
- Internet marketing and advertising program
- Community development.
- Performance monitoring
For the hands-on project, the student is tasked to produce an e-commerce site, follow an agreed-upon plan, and promote it.
The overall performance of the student’s e-commerce site during the allotted time-frame shall serve as basis for grading.
(For e-commerce beginners, refer to the DigitalFilipino E-Commerce Boot Camp to get started.)
All students will have access to this e-learning system where lecture videos, assignments, projects are posted.
Module 2: E-Commerce Marketing and Operations
This teaches the student on how to:
- Review e-commerce business operations and enhance current business model.
- Develop a digital marketing campaign and implement it.
- Improve website usability and speed.
- Improve tracking parameters, and monitor conversion.
For the hands-on project, the student is tasked to calibrate an e-commerce site business model.
Design and run a digital marketing campaign with revenue-driven conversion target.
The overall performance of the e-commerce marketing and operations during the time frame allotted shall serve as basis for grading.
(For digital marketing beginners, refer to the Digital Influencer Boot Camp to get started.)
All students will have access to this e-learning system where lecture videos, assignments, projects are posted.
Module 3: E-Commerce Consulting as a Service
This teaches the student on how to:
- Package e-commerce site build-up services.
- Digital marketing services offering.
- Customer and community engagement services.
- E-Commerce Site maintenance
- Customer support management
For the hands-on project, the student is tasked to come up with an e-commerce consulting service and roll it out for a client.
The effectiveness of the service during the time frame allotted shall serve as basis for grading.
All students will have access to this e-learning system where lecture videos, assignments, projects are posted.
For inquiries about this module, contact Janette Toral by sending her a private message via Facebook.