E-Commerce Marketing and Operations
In this video lesson series, Janette Toral discussed:
- Review e-commerce business operations and enhance current business model.
- Develop a digital marketing campaign and implement it.
- Improve website usability and speed.
- Improve tracking parameters, and monitor conversion.
Creating new innovation through lateral marketing
For the hands-on project, the student is tasked submit:
- Submit improvement of an e-commerce site business model.
- Design and run a digital marketing campaign with revenue-driven conversion target.
For inquiries about this lesson, contact Janette Toral by sending her a private message via Facebook.