What made this program different from other similar offerings available in the market is that we go beyond the creation of a project plan. Every module requires a plan to be fully executed where completion within the time frame given is a must. We combine online e-learning access, hands-on activities, and consultations via webinar or face-to-face sessions.


Janette Toral is a recognized, multi-awarded e-commerce and e-learning specialist in the Philippines. She is the author of the DigitalFilipino: An E-Commerce Guide for the eFilipino, DigitalFilipino E-Commerce Workshop, Philippine Internet Review, and Blogging from Home.

Startup-Up 100

Janette Toral is offering this program to help fulfill her advocacy in supporting 100 E-Commerce Start-Ups from all over the country.


Module 1: E-Commerce Site Launch

  • Develop a business model, project plan, financial plan, and business registration process.
  • Content build-up (products, services, suppliers, partners, policies)
  • Platform build-up (e-commerce system, payment integration, logistics, distribution)
  • Internet marketing and advertising program
  • Community development
  • Performance monitoring

Module 2: E-Commerce Marketing and Operations

  • Review e-commerce business operations and enhance current business model.
  • Develop a digital marketing campaign and implement it.
  • Improve website usability and speed.
  • Improve tracking parameters, and monitor conversion.

Module 3: E-Commerce Consulting as a Service

  • Package e-commerce site build-up services.
  • Digital marketing services offering.
  • Customer and community engagement services.
  • E-Commerce Site maintenance
  • Customer support management